AdSense approval checklist for new websites

AdSense approval is easier when a website looks useful, complete, and trustworthy. Google does not approve every website only because the ad code is added. The site should have original pages, clear navigation, public access, and content that helps real users.

Content checklist

• Publish original articles written for real visitors, not copied text.
• Create enough useful pages before applying. A thin website with only contact and service pages is weak.
• Use clear headings, paragraphs, examples, and internal links.
• Avoid empty pages, duplicate pages, broken links, and placeholder text.

Trust checklist

Add About, Contact, Privacy Policy, Terms, and clear ownership details. A business site should show what it offers, who it serves, and how visitors can contact the owner. This improves both user trust and ad network review quality.

Technical checklist

• Place the AdSense script in the head of pages.
• Upload ads.txt to the domain root.
• Submit sitemap.xml in Google Search Console.
• Make sure pages open on mobile and desktop without login.
• Keep HTTPS enabled and avoid blocking Google crawlers.

After approval

Do not click your own ads. Do not ask friends to click ads. Focus on publishing helpful content and improving pages that already get search impressions. Traffic growth should be natural and policy-safe.